The paqui people tell it like this:
"It all started with handcrafted tortillas. We spent years fine-tuning our recipes, adding original, mouth-watering flavors and using the best ingredients we could find. We hand roasted jalapeños. We juiced fresh cilantro. And we made what many of our customers said were the freshest, most delicious tortillas they’d ever tasted.
Once we had created the perfect tortilla, we set our sights on making the perfect tortilla chip. So, we consulted the experts who gave us our name. Hundreds of years ago, the Aztecs were cooking corn and stone grinding it to make fresh masa. Today, inspired by those classic techniques, we’re now focusing all of our attention on creating the lightest, crispiest tortilla chips around. Add to that our bold, unique flavors like Grilled Habanero, Very Verde Good and Nacho Cheese Especial, and what did we end up with? A whole lot of really happy people. And that’s one more reason why we call ourselves Paqui [pah-kee], the Aztec word meaning 'to be happy.' "